摘要
"业态"概念为理解、阐述和研究乡村旅游的发生和发展提供了重要的理论依据和学理基础,是进行乡村旅游研究的重要切入口.该文通过阐述业态内涵,将业态引入到乡村旅游研究,分析乡村旅游业态的概念内涵、主要类型及其演化机理.研究认为:1)乡村旅游业态是指企业为适应乡村旅游市场需求变化进行要素组合而形成的乡村旅游经营形态,具有要素性、市场性、演进性、复合性等特征.2)乡村旅游业态主要包括农家乐、乡村民宿、乡村精品酒店和露营地、风景道、传统村镇、田园综合体、旅游小镇等多种业态类型.不同业态类型反映了乡村旅游发展的要素构成、要素组合方式、要素组合主体、空间形态以及业态特征.3)乡村旅游业态演化是发展要素、市场需求、旅游企业、政府政策等多方面因素综合作用的结果,分别构成了乡村旅游业态演化的基础性、决定性、主体性和主导性等力量.
The concept of“type of operation”provides an important theoretical basis and theoretical basis for understanding,expounding and studying the occurrence and development of rural tourism,and is an important starting point for rural tourism research.By digging the connotation of type of operation,this article introduces type of operation to rural tourism research,and analyzes the concept connotation,main types and evolution mechanism of operational type of rural tourism(OTRT).The results are shown as follows.1)OTRT refers to the rural tourism business form formed by the combination of elements in order to adapt to the changes in rural tourism market demand.It has the characteristics of market,resource,evolution,and composite.2)OTRT mainly include farmhouses,rural homestay,rural boutique hotels,campsites,scenic roads,traditional villages and towns,pastoral complexes,tourist towns and other types of operation.Different types of operation reflect the element composition,element combination mode,element combination subject,spatial form and business characteristics of rural tourism development.3)The evolution of OTRT are the result of the comprehensive effects of development factors,market demand,tourism enterprises,government policies and other factors,which constitute the basic force,decisive force,subjective force and dominant force of the evolution of OTRT.
作者
陆林
李天宇
任以胜
符琳蓉
LU Lin;LI Tianyu;REN Yisheng;FU Linrong(School of Geography and Tourism,Anhui Normal University,Wuhan,China 430073;School of Urban and Regional Science,East China Normal University,Wuhan,China 430079;School of Economics and Management,Anhui Normal University,Zhengzhou,China 450001)
出处
《华中师范大学学报（自然科学版）》
CAS
CSCD
北大核心
2022年第1期62-72,82,共12页
Journal of Central China Normal University：Natural Sciences
基金
安徽省哲学社会科学规划重大项目(AHSKZD2019D03)。
关键词
业态
乡村旅游
乡村旅游业态
要素组合
演化机理
type of operation
rural tourism
operational type of rural tourism
element combination
evolution mechanism
