摘要
高职院校电子商务专业以短视频和直播电商技能竞赛为突破口,进行创新性的教学设计和高效的实训教学,将短视频运营和直播运营竞赛内容融入专业课教学,能够提高学生实践技能,培养紧缺的短视频直播运营人才。文章从短视频运营竞赛内容与岗位知识、技能匹配,直播运营竞赛内容与岗位知识、技能匹配,短视频和直播电商技能竞赛与创新课堂实践教学模式,有效开展创业教育几个方面,对基于短视频和直播电商大赛的高职课堂教学改革创新进行探讨。
E-commerce major in higher vocational colleges takes short video and live broadcast e-commerce skill competition as a breakthrough,carries out innovative teaching design and efficient practical teaching,and integrates the contents of short video operation and live broadcast operation competition into professional course teaching,which can improve students'practical skills and cultivate the scarce short video live broadcast operation talents.This paper discusses the reform and innovation of higher vocational classroom teaching based on short video and live e-commerce competition from the aspects of matching the content of short video operation competition with post knowledge and skills,matching the content of live broadcast operation competition with post knowledge and skills,short video and live e-commerce skill competition with innovative classroom practice teaching mode,and effectively carrying out entrepreneurship education.
作者
柳叶萍
Liu Yeping(Quanzhou Arts and Crafts Vocational College,Quanzhou 362500,China)
出处
《成才之路》
2022年第4期16-18,共3页
Way of Success
基金
泉州工艺美术职业学院2020年教育教改课题。
关键词
电子商务专业
人才培养
短视频
直播
实践教学
教学模式
e-commerce major
talent cultivate
short video
live broadcast
practical teaching
teaching model
