摘要
本文利用中国重大动物疫情公众认知与行为调查数据,基于计划行为理论分析公众对重大动物疫情风险感知的影响因素,并构建结构方程模型进行检验,进一步使用多群组结构方程模型分析公众个体特征对其风险感知的调节效应。研究结果显示,公众在重大动物疫情期间的行为态度、主观规范可显著提升其对重大动物疫情的风险感知程度,而知觉行为控制则可有效降低其风险感知。公众的年龄、文化程度和家庭规模在部分路径中具有调节效应,其中年龄较大的公众群体对重大动物疫情的风险感知程度更易受到主观规范的正向影响,文化程度较低的公众群体对重大动物疫情的风险感知程度受主观规范和行为态度的影响更大,规模较大的家庭其知觉行为控制将显著降低其风险感知程度。最后,本文从政府、行业、公众个体三个方面提出相关建议,以期为制定相应的重大动物疫情风险管理策略提出相应依据。
Based on the public cognition and behavior survey data of major animal epidemics in China,the theory of planned behavior is used to analyze the influencing factors of the public’s perception of risk of major animal epidemics,and the structural equation model is constructed to test the effect.Furthermore,multi-group structural equation model is used to analyze the moderating effect of individual characteristics on public risk perception.The results show that public’s behavioral attitudes and subjective norms during the epidemic period significantly improve their risk perception of major animal epidemics,while perceptual behavioral control effectively reduce their risk perception.Public’s age,education level and family size have moderating effect in part of the pathway.The elderly’s risk perception is more likely to be positively affected by subjective norms.People with lower education level are more affected by their subjective norms and behavioral attitudes.The perceived behavioral control of larger families significantly reduces their risk perception.Finally,suggestions are put forward to government,industry and individual,provide the corresponding basis for the development of risk management strategies for major animal epidemics.
作者
郭华
张洋
罗彤
何忠伟
GUO Hua;ZHANG Yang;LUO Tong;HE Zhongwei
出处
《世界农业》
CSSCI
2022年第1期24-35,共12页
World Agriculture
基金
国家自然科学基金面上项目(71873018)
教育部人文社会科学一般项目(20YJC790032)
第65批中国博士后科学基金面上项目(2019M650284)。
关键词
重大动物疫情
风险感知
计划行为理论
结构方程模型
Major Animal Epidemics
Risk Perception
Theory of Planned Behavior
Structural Equation Model
