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文旅融合背景下高职旅游服务专业设置研究——以粤港澳大湾区内地九市为例 被引量:1

A Study on the Setting of Tourism Service Specialties in Higher Vocational Colleges under the Background of Culture-Tourism Integration: A Case Study of the Nine Mainland Cities in the Guangdong-Hong Kong-Macao Greater Bay Area
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摘要 文化与旅游业深度融合是粤港澳大湾区建设人文湾区的重要内容与载体,亦是湾区三地文旅产业实现高质量发展的重大机遇.高职院校旅游服务专业设置与区域文旅融合产业发展存在紧密关联,现阶段由于湾区内地九市高职院校旅游服务相关专业布局定位不精确、课程设置同质化现象严重、专业群建设尚未完善等问题导致高职院校旅游服务专业未能与区域文旅产业紧密对接.鉴于此,探析湾区内地九市高等职业院校旅游服务专业设置与文旅融合的逻辑里路,剖析高职院校旅游服务专业设置与文旅融合发展存在的问题,并从调整专业布局、优化课程设置、组建高质量专业群方面提出有效路径. The deep integration of culture and tourism is an important content and carrier for the construction of the Guangdong-Hong Kong-Macao Greater Bay Area into a cultural bay area.It is also a major opportunity for the high-quality development of the cultural and tourist industries in the three parts of the Bay Area.The setting of tourism service specialties in higher vocational colleges is closely related to the development of regional cultural tourism industry.Currently,due to the unsatisfactory layout and positioning of tourism service specialties in higher vocational colleges in the nine cities in the Bay Area,the serious homogeneity in curriculum setting,and the incomplete construction of specialty groups,the tourism service specialties of higher vocational colleges have failed to closely connect with the regional cultural tourism industry.Therefore,this paper discusses the logical connection between the setting of tourism service specialties in higher vocational colleges and the integration of culture and tourism in the nine cities in the Bay Area,analyzes the problems in the specialty setting of higher vocational colleges and the development of cultural tourism,and proposes effective paths including adjusting the specialty layout,optimizing curriculum setting,and building high-quality specialty groups.
作者 郭璇瑄 李神敏 GUO Xuan-xuan;LI Shen-min(Guangdong Polytechnic Normal University,Guangzhou Guangdong 510665)
出处 《广东技术师范大学学报》 2021年第6期54-60,共7页 Journal of Guangdong Polytechnic Normal University
基金 广东省哲学社会科学青年项目(项目编号:GD20YGL08)。
关键词 文旅融合 旅游服务 专业设置 integration of culture and tourism tourism service specialty setting
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