摘要
汉字在招贴设计中已得到广泛应用,它已不单单是简单的文本,已是设计师的灵感与视觉符号。本文首先阐释了字体设计在招贴设计中的重要性及原则,而后从字意明晰、注重文字形象的差异性、突出文字的美感和创造性、注重利用文字的负空间等方面探讨了具体应用,最后从表象装饰设计、意象构成设计、传统书法设计、现代书艺设计、民间字体设计、版式构成设计等方面归纳了中文字体在招贴设计中的表现形式和处理方法。
Chinese characters have been widely used in poster design.It is not only a simple text,but also an inspiration and visual symbol for designers.This paper first explains the importance and principles of font design in poster design,and then discusses the specific application from the aspects of clear meaning,focusing on the difference of text images,highlighting the beauty and creativity of text,and paying attention to the use of negative space of text.From the aspects of appearance decoration design,image composition design,traditional calligraphy design,modern calligraphy design,folk font design,layout composition design,etc.,the expression forms and processing methods of Chinese fonts in poster design are summarized.
作者
张子墨
ZHANG Zimo(Xi‘an Peihua University,Xi’an 710000,China)
出处
《鞋类工艺与设计》
2021年第22期45-47,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
中文字体
招贴
设计
chinese font
poster
design
