摘要
现如今,我国的互联网迅速崛起,电子商务成为现实生活中必不可少的一部分,改变了所有人的生活习惯和消费方式,以前买任何东西都要出门,而现在任何东西都可以在网络上购买,主要以浏览和参考口碑评论来做出购买决定。本文主要探索电子商务环境下消费者在线购买的意愿以及网购的发展趋势,以供参考。
Nowadays,with the rapid rise of the Internet in China,e-commerce has become an indispensable part of our lives,changing everyone’s living habits and consumption style.In the past,people had to go out to buy everything.Now everything can be purchased online,and mainly by browsing and referring to comments and reviews,people make purchase decisions.This study mainly explores consumers’online purchase intention and the development trend of online purchase in the context of e-commerce as references.
作者
于宏礼
YU Hongli(Zhejiang Industry&Trade Vocational College Wenzhou,Zhejiang 325002)
出处
《中国商论》
2022年第6期72-74,共3页
China Journal of Commerce
