摘要
为满足消费者着装的个性化需求,以女性针织衫为研究对象,通过专家访谈及问卷调查相结合的方式,对影响针织衫线上定制的因素进行分层量化,确定个人因素、产品因素及服务因素为一级指标,并进一步细分出15个影响因素作为二级指标。在此基础上利用层次分析法对主观数据进行客观综合分析,将各层指标及其影响因素进行量化建立评价模型及判断矩阵,进而计算出各影响因素在各级指标中所占权重并通过一致性检验。最终得出在3个一级指标中,产品因素所占权重最高,对针织衫线上定制影响程度最高,个人因素其次,影响程度最低的是服务因素;在二级指标的15个影响因素中,成衣质量、款式造型和收入情况所占权重位于前3位,对针织衫线上定制的影响等级最高,与之相反影响等级最弱的依次为教育程度、操作难易度及物流因素。
In order to meet the personalized needs of consumers,the factors affecting the customization of women′s knitwear were stratified and quantified through expert interview and questionnaire survey.Personal factors,product factors and service factors were determined as the first level indicators,and 15 influencing factors were further subdivided as the second level indicators.On this basis,the analytic hierarchy process(AHP)was used to analyze the subjective data objectively and comprehensively,and the indicators at each level and their influencing factors were quantified to establish the evaluation model and judgment matrix,so as to calculate the weight of each influencing factor in each level of indicators and pass the consistency test.Finally,it is concluded that among the three first-level indexes,product factors have the highest weight and the highest degree of influence on knitting line customization,followed by personal factors and service factors.Among the 15 influencing factors of the second-level index,the weight of garment quality,style and income are in the top three,and the influence level of knitwear line customization is the highest,while the influence level of education,operation difficulty and logistics is the weakest.
作者
陈姝霖
宋莹
刘长江
CHEN Shulin;SONG Ying;LIU Changjiang(College of Textile,Clothing and Design,Changshu Institute of Technology,Changshu,Jiangsu 215500,China;Clothing and Textile College,Eastern Liaoning University,Dandong,Liaoning 118000,China;China Textile Information Center,Beijing 100125,China)
出处
《毛纺科技》
CAS
北大核心
2022年第4期73-77,共5页
Wool Textile Journal
基金
国家社科基金项目(08BKS053)
辽宁省教育厅科学研究项目(LNSJYT202004)。
关键词
层次分析法
针织衫
在线定制
权重
影响因素
analytic hierarchy process
knitwear
online customization
weight
influencing factors
