摘要
农村电商作为一种新业态,有效促进了农村经济的发展。在农村电商可持续发展前提下,本文对供应链主体收益进行研究,并以河南省县域农村供应链数据资料为基础,综合考虑资源投入、合作风险和努力程度等影响因素,构建改进Shapley值法,研究农村电商供应链中农民、专业合作社和县级电商企业的利益分配机制。实验结果表明:农民、专业合作社和县级电商企业组成的农村电商供应链收益额大于独自经营的利益,且采用改进Shapley值法得出的利益分配机制更客观合理。基于此,建议规范合作合法流程、完善人才引进和培养体系、加大政府支持力度。
As a new form of business, rural e-commerce has effectively promoted the development of rural economy. Based on the data of the rural supply chain in Henan Province, this paper comprehensively considers the influencing factors such as resource input, cooperation risk and degree of effort, builds improved Shapley value method, and studies the interest distribution mechanism of farmers, professional cooperatives and county-level e-commerce enterprises in the rural e-commerce supply chain. The experimental results show that the benefits of the rural e-commerce supply chain composed of farmers, professional cooperatives and county-level e-commerce enterprises are greater than the benefits of independent operation, and the benefit distribution mechanism obtained by improving the Shapley value method is more objective and reasonable. Finally, this paper puts forward suggestions such as standardizing the legal process of cooperation, perfecting the system of talent introduction and training, and strengthening government support.
作者
蔡雁岭
凡槿
Cai Yanling;Fan Jin
出处
《价格理论与实践》
北大核心
2021年第12期177-180,202,共5页
Price:Theory & Practice
基金
教育部人文社会科学研究一般项目,共享经济下跨境电商平台企业社会责任治理路径研究,20YJA630101。
