摘要
随着互联网的运用,越来越多的电商企业发展起来,粤港澳大湾区得天独厚的地理和环境优势,加快了电商企业的发展。然而,随着国际贸易环境的恶化,国内电商企业的竞争加剧,电商企业的物流成本无疑压缩了企业的利润空间。在此背景下,如何运用大数据技术对电商企业的供应链成本进行控制,是本次研究的主要内容。文章基于粤港澳大湾区电子商务企业发展面临的问题,构建大数据背景下粤港澳大湾区电子商务企业供应链成本控制模式,阐述基于大数据的粤港澳大湾区电子商务企业供应链成本控制途径,最后提出相关建议,为运用大数据提升供应链成本控制能力提供理论依据。
With the use of the Internet, more and more E-commerce companies have developed. The unique geographical and environmental advantages of the Guangdong-Hong Kong-Macao GBA have accelerated the development of E-commerce companies. However, with the deterioration of the international trade environment, competition among domestic e-commerce companies has intensified, and the logistics costs of e-commerce companies have undoubtedly compressed their profit margins. How to use big data technology to control the supply chain costs of E-commerce companies is the main content of this research.Based on the above problems, this article constructs a supply chain cost control model for E-commerce enterprises and elaborates the supply chain costs of E-commerce enterprises in the Guangdong-Hong Kong-Macao GBA based on big data. Finally it puts forward relevant suggestions to provide a theoretical basis for using big data to improve the cost control ability of the supply chain.
作者
刘琦
LIU Qi(Guangdong University of Science and Technology,523083,Dongguan,Guangdong,China)
出处
《特区经济》
2022年第6期76-79,共4页
Special Zone Economy
基金
大数据技术在粤港澳大湾区电商企业供应链成本控制中的应用研究,中国物流学会(项目编号:2020CSLKT3-219)
东莞市跨境电子商务综合试验区的政策效应研究,广东科技学院(项目编号:GKY-2021KYYBW-14)
基于大数据技术的东莞市跨境电商产业链培育研究,广东科技学院(项目编号:GKY-2021KYYBW-13)。
关键词
大数据
粤港澳电商企业
供应链
成本控制
Big data
E-Commerce Enterprises in Guangdong
Hong Kong and Macao GBA
Supply Chain
Cost Control
