摘要
大数据时代,企业的发展离不开与大数据的结合,大数据给我国中小企业发展带来了新的机遇和挑战,中小企业要抓住机遇,通过商务数据分析,优化发展模式,推动转型和创新,强化行业竞争力。本文针对大数据时代商务数据给我国中小企业带来的影响及中小企业发展商务数据的可行性和必要性进行了分析,结合中小企业商务数据分析与应用现状,探讨了我国中小企业商务数据分析与应用发展模式。
In the era of big data,the development of enterprises is inseparable from the combination of big data.Big data has brought new opportunities and challenges to the development of small and medium-sized enterprises in China.Small and medium-sized enterprises should seize the opportunity,optimize the development mode,promote transformation and innovation,and strengthen industry competitiveness through business data analysis.This paper analyzes the impact of business data on small and medium-sized enterprises in the era of big data and the feasibility and necessity of developing business data for small and medium-sized enterprises.Combined with the current situation of business data analysis and application of small and medium-sized enterprises,this paper discusses the development mode of business data analysis and application of small and medium-sized enterprises in China.
作者
蒋佳芸
JIANG Jiayun(Wuxi Vocational Institute of Commerce Wuxi,Jiangsu 214153)
出处
《中国商论》
2022年第15期127-130,共4页
China Journal of Commerce
基金
江苏省高职院校青年教师企业实践培训项目资助。
关键词
大数据时代
中小企业
商务数据
分析与应用
发展模式
big data era
small and medium-sized enterprises
business data
analysis and application
development model
