摘要
新时代下,交互式设计的品牌推广已经打破了企业传统的品牌推广模式,交互设计可以让生产商和消费者之间建立更加紧密的互动关系,帮助消费者更加清晰地认识品牌产品,明确品牌内涵,提高品牌信任度,让企业获得更好发展。基于此,本文对于新媒体交互设计在品牌推广中的应用进行了细节分析和探讨。
In the new era,the brand promotion of interactive design has broken the traditional brand promotion mode of enterprises.In the new media era,interactive design can enable manufacturers and consumers to establish a closer interactive relationship,help consumers understand brand products more clearly,clarify brand connotation,improve brand trust,and enable enterprises to achieve better development.Based on this,this paper analyzes and discusses the application of new media interaction design in brand promotion in detail.
作者
孙慧雯
SUN Huiwen(Hanyang University School of Design,Seoul 04763,Korea)
出处
《鞋类工艺与设计》
2022年第8期47-49,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
新媒体
交互设计
品牌推广
具体应用
new media
interaction design
brand promotion
specific application
