摘要
随着网络时代的发展,特别是新媒体迅速发展给非物质文化遗产的传承与传播带来新选择,其经济和社会价值进一步凸显出来,但也给非物质文化遗产的发展与传播带来了新挑战。在现有技术支持下,充分利用不同数字化媒介优势,建构多平台传播途径,产生全面覆盖的传播效果,以期“非遗”影像在还原真实性基础上,找到满足受众需要和感知能力的传播模式,使“非遗”影像得到适应性传播,进而助力非物质文化遗产的传承与保护。
With the development of the Internet, the rapid development of new media provides new choices for the inheritance and dissemination of intangible cultural heritages, and further reflects their economic and social values. However, challenges to the development and dissemination of intangible cultural heritages have also emerged. With the support of the existing technology, we should make full use of the advantages of different digital media, construct a multi-platform that has a universal coverage effect in dissemination, find a communication model that can satisfy the needs and perception of the audience, realize the adaptive dissemination of intangible cultural heritages, and better inherit and protect the intangible cultural heritages while keeping the images of intangible cultural heritages authentic.
作者
杨国兴
YANG Guoxing(School of Literature and Communication,Yunnan Minzu University,Kunming 650504,China)
出处
《云南民族大学学报（哲学社会科学版）》
CSSCI
北大核心
2022年第5期46-51,共6页
Journal of Yunnan Minzu University(Philosophy and Social Sciences Edition)
基金
国家社会科学基金项目“边疆民族地区非物质文化遗产传承与保护的影像参与研究”(15BMZ034)阶段成果。
关键词
数字化
非物质文化遗产
影像
适应性传播
digitalize
intangible cultural heritage
image
adaptive dissemination
