摘要
基于刺激-机体-反应-调节(S-O-R-M)整合理论模型,通过对463位冰雪旅游者进行问卷调查,构建了环境恢复性感知、旅游者幸福感、游客忠诚度间的关系模型,并引入游客涉入作为调节变量,分析冰雪旅游者幸福感(享乐幸福感、实现幸福感)的形成机制及边界条件。结果表明:①冰雪旅游者幸福感受环境恢复性感知的正向影响,并正向作用于忠诚度;②环境恢复性感知显著正向影响忠诚度,而旅游者幸福感在其中具有显著中介效应;③游客涉入会显著正向调节环境恢复性感知与实现幸福感的关系及实现幸福感的中介效应,对享乐幸福感则无调节作用。
Based on the integrated model of stimulus-organism-response-moderating(S-O-R-M),and the questionnaire survey of ice and snow tourists,this paper established the theoretical framework among perception of environmental restoration,tourist well-being,and tourist loyalty.It further integrated tourist involvement as the moderator to explore the formation and boundaries of tourist well-being(including hedonic well-being and eudaimonic well-being).The results showed that:①The ice and snow tourists′well-being were positively affected by the perception of environmental restoration and positively affected their loyalty.②Perception of environmental restoration positively affected tourist loyalty,tourists′well-being acted as a mediator between the two concepts.③Tourist involvement was an important moderator in the perception of environmental restoration-eudaimonic well-being mechanism.However,the moderating effects for hedonic well-being was insignificant.
作者
杨正轩
殷进
YANG Zheng-xuan;YIN Jin(School of Humanities,Southeast University,Nanjing 211189,China)
出处
《资源开发与市场》
CAS
北大核心
2022年第12期1418-1426,1450,共10页
Resource Development & Market
基金
中央高校基本科研业务费专项资金资助项目(编号:2242021S20005)。
关键词
旅游者幸福感
冰雪旅游
环境恢复性感知
游客忠诚度
游客涉入
tourists′well-being
ice and snow tourism
perception of environmental restoration
tourist loyalty
tourist involvement
