摘要
本文基于2020年线上调研收集的消费者问卷数据,通过构建结构方程模型,验证了消费者在转基因制度以及技术层面的认知水平是否对购买决策产生影响。结果表明,消费者对转基因食品购买的低意愿,很大程度上来自对转基因制度的不了解,以及对转基因技术的认知缺乏;消费者对转基因制度的了解程度,在消费者安全性评价与购买决策之间有一定调节作用,越了解转基因制度的消费者,其转基因食品的安全性评价对购买决策的影响作用越强;消费者对转基因技术了解程度越高,其对国内上市的转基因食品安全性评价也越高,进而更有可能主动购买转基因食品;不同家庭、人口特征群体对国内上市的转基因食品安全性评价、消费决策行为表现不同。因此,加大转基因技术的科普力度的同时,加强转基因制度体系建设完善及宣传工作,对提升消费者转基因食品的科学认知水平,破解转基因食品接受程度低、技术创新与应用推进难度大等问题有重要的现实意义。
Based on the consumer questionnaire data collected by online surveys in 2020,aims to verify whether the level of consumer awareness of the GM system and the technology will impose an impact on purchasing decisions.The results show that consumers’weak willingness to purchase GM food largely lies in their incomprehension of the GM system and their lack of knowledge of GM technology.The more consumers understand GM technology,the higher their evaluation of the safety of domestically marketed GM foods,and they are more likely to purchase GM foods on their initiative.The level of consumers’understanding of the GM system has a certain moderating effect on the consumers’safety evaluation and purchase decision-making.To be specific,the safety evaluation of GM foods made by consumers who have a better understanding of the GM system has a stronger effect on their purchasing decisions.Different family structures have different effects on the safety evaluation of domestically marketed GM foods and people’s consumption decision-making behaviors.Therefore,as we work to increase the scientific popularization of GM technology,we must strive to perfect the development of the GM system and our publicity work.It’s of important practical significance for promoting consumers’scientific understanding of GM food,solving its low acceptance,and facilitating its technological innovation and application promotion.
作者
张瑞娟
许菲
ZHANG Ruijuan;XU Fei
出处
《农业技术经济》
CSSCI
北大核心
2022年第10期69-82,共14页
Journal of Agrotechnical Economics
基金
国家科技重大专项项目(编号:2018ZX08015001-003)。
