摘要
从数字平台治理的可访问性设计视角,开发并测试数字平台利基创造力理论模型,解释利基创造力的前因和结果。前因变量为平台开放和平台激励,结果变量为平台绩效。同时,对国内252个交易型数字平台的问卷调查数据进行实证检验。结果表明,不仅平台开放和平台激励对利基创造力存在积极影响,利基创造力对平台绩效也具有积极影响。
Digital platform niche creation is the ability of a digital platform to increase meaningful diversity by creating new and valuable products and services. From the accessibility design perspective of digital platform governance, a theoretical model on digital platform niche creation is developed and tested. Two antecedent variables are platform openness and platform incentives, and one outcome variable is platform performance. The hypotheses were tested using survey data from 252 domestic transactional digital platforms in China, and partial least squares analysis-structural equation modeling(PLS-SEM) was used for analysis. The findings show that not only platform openness and platform incentives have a positive impact on niche creation, but niche creation also has a positive impact on platform performance.
作者
严国莉
王保林
YAN Guoli;WANG Baolin(Business School,Renmin University of China,Beijing 100872,China)
出处
《中国软科学》
CSSCI
CSCD
北大核心
2022年第12期112-124,共13页
China Soft Science
基金
国家自然科学基金项目(71472182)。
关键词
数字平台
利基创造力
平台治理
平台开放
平台激励
digital platform ecosystem
niche creation
platform governance
platform openness
platform incentives
