摘要
基于心理学认知结构理论构建高职网络营销混合式教学模式,能够提升高职网络营销课程教学水平。基于此,探讨符合心理学认知结构理论的高职网络营销混合式教学模式构建的价值、构建原则,以及具体的构建策略,以期发挥网络营销混合式教学对学生培养的优势,提升学生学习质量。
Based on the theory of psychological cognitive structure,this paper constructs a mixed teaching model of network marketing in higher vocational colleges to improve the teaching level of network marketing courses in higher vocational colleges.This paper discusses the value,construction principles and specific construction strategies of the mixed teaching mode of network marketing in higher vocational colleges in line with the cognitive structure theory of psychology,in order to give full play to the advantages of the mixed teaching of network marketing for students and improve the quality of students’learning.
作者
杨昆
YANG Kun(Sichuan Huaxin Modern Vocational College,Chengdu 610107,China)
出处
《黑龙江教师发展学院学报》
2023年第2期81-83,共3页
Journal of Heilongjiang Institute of Teacher Development
基金
2021年四川省心理学会重点项目“基于心理学认知结构理论的高职实践课程教学研究”(SCSXLXH2021003)(“四川省心理学会年度科研规划项目成果”)。
关键词
心理学认知结构理论
高职网络营销
混合式教学模式
psychological cognitive structure theory
higher vocational network marketing
mixed teaching mode
