摘要
随着信息技术的飞速发展和中国经济形态的渐进转型,数字技术逐渐向各行业、各领域渗透和赋能。基于数字赋能和价值共创双理论视角,以中国农产品电商为研究对象,探讨数字技术赋能农产品电商生产、加工、营销和物流4个环节价值共创作用过程,并构建数字赋能农产品电商价值共创模型,助力农产品电商基于数字赋能实现价值共创、共赢和质量提升。研究结果表明,数字技术对农产品电商实现价值共创有着积极的作用,有利于提高人们生活质量,助力中国经济高质量发展。
With the rapid development of information technology and the gradual transformation of China’s economic form,digital technology has gradually penetrated and empowered various industries and fields.Based on the double theory of digital empowerment and value co-creation,taking China’s agricultural e-commerce as the r esearch object,the value co-creation process of digital technology enabling agricultural e-commerce production,processing,marketing and logistics was discussed,and a value co-creation model of digital enabling agricultural e-commerce was built,so as to help agricultural e-commerce to realize value co-creation,win-win and quality improvement based on digital empowerment.The research results showed that digital technology plays a positive role in the realization of value co-creation of agricultural e-commerce,which is conducive to improving people’s quality of life and helping the high-quality development of China’s economy.
作者
欧丹丽
魏嫚
Ou Danli;Wei Man(School of Economics and Management,Guangdong Technology College,Zhaoqing 526100,Guangdong)
出处
《农业展望》
2022年第11期3-11,共9页
Agricultural Outlook
基金
2021年度肇庆市哲学社会科学规划项目“肇庆市农村电商生态系统发展路径优化研究”(21GJ-71)
2022年度肇庆市哲学社会科学规划项目“肇庆现代农业产业园与大湾区农产品供应链融合一体化发展研究”(22GJ-43)。
关键词
数字赋能
价值共创
农产品电商
产业链
数字技术
乡村振兴
digital empowerment
value co-creation
agricultural e-commerce
industrial chain
digital technology
rural revitalization
