摘要
以猪八戒网平台为研究对象,采用探索性单案例研究方法,提出中小微企业服务平台多主体价值共创机理模型。研究发现:①平台企业通过价值主张、价值承诺、价值促进和价值传递的形式,在整个价值共创活动中起支撑性作用;②参与主体轮流承担“指挥家”和“联动者”的角色,进而拓展系统节点关系;③平台多主体关系呈现出“联结—联动—联体”的三阶段特征,而依据价值主线,平台综合价值创造过程遵循“价值激活—价值聚合—价值扩散”的核心逻辑。
Based on the platform of ZBJ.COM,this study puts forward the multi-agent value co-creation mechanism model of small and medium-sized micro-enterprise service platform using the exploratory single case study method.The findings are as follows:①Platform enterprises strive to maximize user value as value promoters and co-creators,and play a supporting role in the whole value co-creation activities through the forms of value proposition,value commitment,value promotion and value transmission;②Participants take turns to take on the roles of“conductor”and“linkage”to expand the system node relationship;③The multi-agent relationship of the platform presents the three-stage characteristics of“connection—linkage—association”,and according to the main line of value,the comprehensive value creation process of the platform follows the core logic of“value activation—value aggregation—value diffusion”.
作者
赵泉午
游倩如
杨茜
龙梅
ZHAO Quanwu;YOU Qianru;YANG Xi;LONG Mei(Chongqing University,Chongqing,China;ZBJ.COM,Chongqing,China)
出处
《管理学报》
CSSCI
北大核心
2023年第2期171-180,共10页
Chinese Journal of Management
基金
国家社会科学基金资助项目(21BGL246)。
关键词
数字服务平台
猪八戒网
多主体
价值共创
单案例研究
digital service platform
ZBJ.COM
multi-agent
value co-creation
single case study
