摘要
运用SWOT分析法、实地考察法等,分析了“一带一路”倡议下宁夏地区体育赛事旅游的优势、劣势、机遇、挑战.借此提出了发展策略:应发挥政府主导作用,重视体育赛事旅游专业人才的培养和引进,借助民族文化体验模式、打造特色赛事品牌,采用体育赛事旅游化、旅游景区体育化开发模式,合理开展体育赛事、保护生态环境,抓住“互联网+”时代机遇等.
The advantages,disadvantages,opportunities and challenges of sports event tourism in Ningxia under the“Belt and Road”initiative are analyzed by means of SWOT analysis,literature and field investigation.In this way,the development strategy is put forward:it is necessary to give full play to the leading role of the government,to pay attention to the training and introduction of sports event tourism professionals,to create a characteristic event brand with the help of the national cultural experience mode,to adopt the sports event tourism and scenic spot sports development mode,to reasonably carry out sports events and protect the ecological environment,and to seize the opportunities of the“Internet+”era.
作者
秦振翼
朱亚成
丁向东
QIN Zhen-yi;ZHU Ya-cheng;DING Xiang-dong(School of Physical Education,Northwest Minzu University,Lanzhou 730124,China;School of Physical Education,Xizang Minzu University,Xianyang 712082,Shaanxi,China)
出处
《兰州文理学院学报（自然科学版）》
2023年第1期110-115,共6页
Journal of Lanzhou University of Arts and Science(Natural Sciences)
基金
2019年度国家社会科学基金青年项目(19CTY004)
甘肃省教育厅优秀研究生“创新之星”项目(2022CXZX-194)。
