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基于岗位能力下的视觉传达品牌设计专业硕士培养模式研究

Research on Master Training Mode of Visual Communication Brand Design Based on Post Ability
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摘要 本文以岗位能力培养为核心,研究产学研结合下的视觉传达品牌设计专业硕士培养模式,目标是实现专硕培养观念上的创新。统筹学科、科研、团队等资源,专硕人才培养应以适应产业需要为最终目的,以学生能力培养为出发点,有助于突出专业学位研究生职业性、实践性、学术性、创新性的综合能力培养,促进视觉传达品牌设计全日制专业学位研究生教育的全面提升。构建基于产学研结合,引入工作室制和项目制,为研究生的创新思想搭建自由、开放、包容的实践平台,为研究生提供开展系列科研与实践锻炼的机会,推动视觉传达品牌设计专业创新人才的培养。 This paper takes the post ability training as the core,studies the professional master training mode of visual communication brand design under the combination of industry,university and research,and the goal is to realize the innovation of professional master training concept.As a whole disciplines,scientific research,team,such as resources,professional master talent training should be to meet the industry needs for the ultimate goal,to students'ability training as a starting point,help to highlight professional degree graduate professional,practical,academic,innovative comprehensive ability training,promote the visual communication brand design full-time professional degree graduate education.Based on the combination of industry,university and research,the introduction of studio system and project system,to build a free,open and inclusive practice platform for graduate students'innovative ideas,to provide opportunities for graduate students to carry out a series of scientific research and practice,and to promote the training of innovative talents in visual communication brand design.
作者 赵勤 李鸿祥 ZHAO Qin;LI Hongxiang(Jiangxi Science and Technology Normal University,Nanchang 330003,China;Jiangxi Vocational Academy of Art,Nanchang 330003,China)
出处 《鞋类工艺与设计》 2023年第5期87-89,共3页 SHOES TECHNOLOGY AND DESIGN
基金 2021年江西省学位与研究生教育教学改革研究项目《‘一核心三结合三依托’视觉传达品牌设计专业学位研究生培养模式研究》(项目编号:JXYJG-2021-166)。
关键词 岗位能力 产学研结合 硕士研究生培养模式 post ability combination of industry-university-research institute training mode of postgraduate students
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