摘要
大型体育赛事不仅是运动的竞技场,也是多元利益主体话语争夺的舆论空间。研究以“风险的社会放大框架”为理论基础,通过公众调查和层次分析法,测量了网民对大型体育赛事风险事件传播行为及概率,以此形成了大型体育赛事风险传播评估模型。研究结果显示:该模型包含5个一级指标,14个二级指标,52个三级指标,网民对待大型体育赛事中的各类风险事件会无差别进行二次传播。研究认为:(1)元风险事件、媒介事件、焦点事件的风险传播路径为赛事风险传播研究提供了新的操作化路径;(2)在一些可预测的元风险事件上,赛事组委会可通过提升管理水平和开展培训工作,避免此类风险发生;在一些无法避免的风险上,赛事组委会可通过不同预案设定来避免风险事件演变为焦点事件;(3)赛事组委会在进行风险评估过程中,应充分考虑专家和公众风险感知差异,将公众的风险传播行为、心理和传播情境等要素纳入风险管理全过程,并将科学系统性知识、经验性知识、隐性知识与直觉性知识纳入风险沟通模式之中。
Major sporting events are not only an arena for sports,but also a place of public opinion for multi-interest discourse competition.Based on the“social amplification of risk framework”,a public survey was used to measure the probability of internet users’transmission behavior towards the international risk events and a risk transmission assessment model for major international events was established.It was shown that the risk transmission factors of the international major sports events could be divided into five primary indicators,14 secondary-level indicators and 52 tertiary indicators.According to the data processing results of fuzzy analytic hierarchy process,internet users did not differ in their secondary communication towards risk events of the major sporting events.It was held that the risk transmission paths of meta-risk events,media events and focal events provided new operationalized paths for the event risk transmission research.In some predictable meta-risk events,the event organizing committee could avoid such risks by improving management and training For some unavoidable risks,the event organizing committee could avoid the risk events from becoming focal events by setting different plans.In the process of risk assessment,the event organizing committees should fully consider the differences in risk perception between the experts and the public,integrate the risk transmission behavior,psychology and communication situation of the public into the whole process of risk management,and incorporate scientific and systematic knowledge,experiential knowledge,tacit knowledge and intuitive knowledge into the risk communication mode.
作者
吕晶晶
宋娜
郭晴
LYU Jingjing;SONG Na;GUO Qing(College of Computer Science,Chengdu Univ.,Chengdu610106,China;School of P.E.,Hubei Minzu Univ.,Enshi 445000,China;School of Journalism and Communication,Chengdu Sport Univ.,Chengdu 610041,China;School of Journalism and Communication,Zhejiang Univ.City College,Hangzhou 310015,China)
出处
《武汉体育学院学报》
CSSCI
北大核心
2023年第3期21-28,共8页
Journal of Wuhan Sports University
基金
国家体育总局决策咨询重点项目(2022-B-15)
成都市哲学社会科学规划项目(2021BS076)。
