摘要
目的梳理和分析主流媒体视野中的护士媒介形象特征,为未来护士形象的建构提供参考。方法以《人民日报》《光明日报》自创刊至2022年5月22日刊载的护士相关报道为样本,运用内容分析法梳理分析护士相关报道特征和媒介形象特点。结果共纳入734篇报道,体裁以通讯居多,为403篇,倾向以正面报道为主,为404篇。提取出爱岗敬业的白衣天使形象、需要被关怀和关注的形象、锐意进取的专业实践者形象、挺身而出的逆行者形象、甘于牺牲的奉献者形象、知识分子形象、被轻视的职业群体形象、医生的合作者形象和勇于担当的后继者形象9个护士媒介形象。结论主流媒体对护士的报道涉及面广,构建的护士媒介形象丰富,但报道存在对护士的刻板印象。通过加强对护理工作科学性、专业性和重要性的报道,有利于构建准确、全面的护士媒介形象,提高公众对护士的认同感。
Objective To sort out and analyze the characteristics of nurse media image in the vision of mainstream media,so as to provide a reference for the construction of nurse image in the future.Methods Reports on nurses published by People′s Daily and Guangming Daily from the inception to May 22,2022 were taken as samples,and we analyzed the features of reports on nurses and the media images by using content analysis.Results A total of 734 reports were included,of which 403 were in the form of communication,and 404 reports tended to be positive.Totally 9 nurse media images were extracted:the angel in white who loves the job and works hard,the image who needs to be cared and concerned,the image of the professional practitioner who strives to forge ahead,the image of the retrograde who dares to be responsible,the image of the devotee who is willing to sacrifice,the image of the intellectual,the image of the despised professional group,the image of the doctors′partner and the image of the brave successor.Conclusion The mainstream media reports on nurses involve a wide range of subjects and nurse media images are rich,but there are stereotypes of nurses in the reports.The media should strengthen the report on the science,professionalism and importance of nursing,promote the construction of accurate and comprehensive nurse media image,so as to improve the public′s identity of nursing work and nurses.
作者
杜玉
张玉侠
陈潇
Du Yu;Zhang Yuxia;Chen Xiao(Nursing Department,Zhong shan Hospital Fudan University,Shanghai 200032,China)
出处
《护理学杂志》
CSCD
北大核心
2023年第8期62-66,共5页
Journal of Nursing Science
基金
上海市哲学社会科学规划一般课题(2020BGL018)。
