摘要
推动乡村振兴不能仅仅依靠发展农业,如何实现乡村振兴的宏伟蓝图,最核心的支撑是产业振兴,这就需要充分开发农村本土资源,因地制宜地挖掘出农村本地资源所蕴含着的巨大产业开发价值。跨境电商作为当今时代发展的新浪潮,借助新型技术、网络信息手段来拓展营销方式和渠道,为农产品的出口销售提供了极大的便利和机遇。近年来,围绕“乡村振兴”的主题,以农产品跨境电商供应链作为最新的产业发展着力点迎来了巨大的发展潜力,打开了农村地区农产品销售的新渠道,为乡村振兴提供了巨大的发展空间。文章将从农产品跨境电商供应链开展协同管理的必要性、现实问题等方面深入探讨农产品跨境电商供应链开展协同管理的有效策略。
Promoting rural revitalization cannot rely solely on the development of agriculture,and the core support of how to realize the grand blueprint of rural revitalization is the revitalization of industries,which requires to fully exploit rural local resources,to excavate the huge industrial development value of rural local resources.Cross-border e-commerce,as a new wave of development in the current era,expands marketing methods and channels with the help of new technologies and Internet information means,providing great convenience and opportunities for the export of agricultural products.In recent years,centering on the theme of“rural revitalization”,cross-border e-commerce supply chain of agricultural products as the latest industrial development focus ushered in huge development potential,opened new sales channels of agricultural products in rural areas,and provided huge development space for rural revitalization and development.In this paper,effective strategies for collaborative management of cross-border e-commerce supply chain of agricultural products will be deeply discussed from the aspects of necessity and practical problems of collaborative management of cross-border e-commerce supply chain of agricultural products.
作者
李田华
马丽荣
LI Tianhua;MA Lirong(School of International Business,Lanzhou Petrochemical University of Vocational Technology,Lanzhou 730060,China)
出处
《物流科技》
2023年第2期47-49,54,共4页
Logistics Sci-Tech
基金
甘肃省教育厅创新基金项目“新发展格局下甘肃省农产品跨境电商供应链协同运作策略研究”(2022A-217)。
关键词
农产品
跨境电商
协同管理
agricultural products
cross-border e-commerce
collaborative management
