摘要
目的以鄱阳湖地域特色因子在文创产品中的“活态化”设计为研究方向,通过构建鄱阳湖地域特色因子素材库,提出活化文创产品内涵的创新性设计方法,实现对鄱阳湖地域特色因子的弘扬以及中华优秀传统文化的传承。方法提取鄱阳湖地域特色因子中的造型因子、纹样因子、色彩因子作为设计要素,融合“活态化”理念设计再造文创产品展现文化魅力,以实例佐证设计方法的可行性。结论使鄱阳湖地域特色因子的造型创新与内涵沿袭在设计过程中达到平衡,使鄱阳湖地域特色因子文创产品能够取“形”延“意”,寄“情”于“景”,构建集功能价值与审美价值于一体的现代文创产品,提升文化认同感的同时增加文创产品的市场竞争力,为鄱阳湖地域特色因子的传承与文创产品的发展开辟有效路径。
The work aims to take the"activation"design of regional characteristic factors of the Poyang Lake in cul-tural and creative products as the research direction,and to propose an innovative design method to activate the connota-tion of cultural and creative products by constructing a material library for regional characteristic factors of the Poyang Lake,so as to carry forward the regional characteristic factors of the Poyang Lake and inherit the excellent Chinese tradi-tional culture.The modeling factor,pattern factor and color factor in regional characteristic factors of the Poyang Lake were extracted as design factors and were redesigned by integrating the design concept of"activation"to show the cultural glamour and verify the feasibility of the design methods based on examples.This paper makes the shape innovation and connotation inheritance of the regional characteristic factors of the Poyang Lake reach a balance in the design process,so that the cultural and creative products of the regional characteristic factors of the Poyang Lake can take"shape",extend"meaning"and combine"feeling"with"view".It can construct modern cultural and creative products integrating func-tional value and aesthetic value,enhance the sense of cultural identity while increasing the market competitiveness of cultural and creative products,and open up an effective path for the inheritance of regional characteristic factors of the Poyang Lake and the development of cultural and creative products.
作者
赵勤
黄诗琪
ZHAO Qin;HUANG Shi-qi(Jiangxi Science and Technology Normal University,Nanchang 330038,China;Jiangxi University of Technology,Nanchang 330098,China)
出处
《包装工程》
CAS
北大核心
2023年第10期361-372,共12页
Packaging Engineering
基金
2020年度江西省文化艺术科学规划一般项目《基于鄱阳湖地域文化特色文创产品“活态化”设计研究》(YG2020140)。
关键词
鄱阳湖地域特色因子
文创产品
活态化
regional characteristic factors of the Poyang Lake
cultural and creative products
activation
