摘要
电视新闻作为传统媒介的重要阵地,在广播电视行业内的权威性和专业性受到挑战,一方面传播空间受到冲击,另一方面在融合发展中遇到新机遇新挑战。电视新闻若要在媒介融合背景下把握发展机遇,抓住短视频契机,就需要充分了解和学习媒体融合的特点和方式,取长补短扩大传播范围、增强传播影响力。通过分析电视新闻短视频化意义和特征,探析媒介融合背景下电视新闻短视频的传播策略。
As an important position of traditional media,TV news has been challenged in its authority and professionalism in the radio and television industry.On the one hand,the communication space has been impacted,and on the other hand,it has encountered new opportunities and challenges in the integration and development.If TV news wants to grasp the development opportunities under the background of media convergence and seize the opportunity of short videos,it needs to fully understand and learn the characteristics and methods of media convergence,and learn from each other to expand the scope of communication and enhance the influence of communication.By analyzing the significance and characteristics of TV news short video,the dissemination strategy of TV news short video under the background of media convergence is explored.
作者
朵仙德
DUO Xiande(Gansu Provincial Radio and Television Group,Lanzhou 730010,China)
出处
《中国有线电视》
2023年第6期57-59,共3页
China Digital Cable TV
关键词
媒体融合
短视频
传播
media convergence
short videos
communication
