摘要
[目的/意义]探索个性化内容推荐关闭后用户体验的变化与对持续使用意愿的影响,有助于相关监管部门正确恰当地规范算法不合理应用,促进算法相关行业健康有序发展。[方法/过程]在传统SOR理论框架的基础上引入前因维度构建用户持续使用意愿影响模型,采用移动经验取样法,在3天内追踪53位有长期使用移动社交媒体经验的用户在个性化内容推荐关闭后的使用体验和情绪变化数据,并结合实时问卷与半结构化访谈进行定量与定性的混合分析。[结果/结论 ]在个性化内容推荐关闭的情境下,信息质量下降和信息冗余度上升会导致用户产生焦虑和倦怠的负面情绪,弱化用户沉浸体验感知,促使用户产生不持续使用意愿。依据研究结果得出如下启示:算法层面,应当构建梯度管控机制,为用户提供多种个性化推荐强度选项以避免引发戒断反应;企业层面,应当优化信息分发体系,尊重用户信息知情权;社会层面,应当督促头部企业加强社会责任感,联合企业采取积极干预措施帮助用户缓解焦虑倦怠心理;学科层面,信息资源管理学科应当始终以用户为中心,警惕突变情境下的用户信息行为失衡,为促进信息环境健康持续发展做出更大贡献。
[Purpose/Significance]To explore the changes in user experience and the impact on continued usage intention after personalized content recommendation is turned off,which helps relevant regulatory authorities to properly and appropriately regulate the unreasonable application of algorithms and promote the healthy and orderly development of algorithm-related industries.[Method/Process]Based on the traditional SOR theoretical framework,this paper introduced the antecedent dimensions to construct a model of the influence of users'intention to continue using,and adopted the mobile experience sampling method to track the usage experience and emotional change data of 53 users with long-term experience of using mobile social media after personalized content recommendations were turned off within 3 days,and combined with real-time questionnaires and semi-structured interviews to conduct a mixture of quantitative and qualitative analysis.[Result/Conclusion]In the case of personalized content recommendation closing,the decline in information quality and the increase in information redundancy will cause users to have negative emotions of anxiety and burnout,weaken the user's immersion experience,and promote users'willingness to use it unsustainably.According to the research results,the following enlightenments are drawn:at the algorithm level,gradient control mechanism should be constructed to provide users with a variety of personalized recommendation intensity options to avoid triggering abstinence reactions;at the enterprise level,information distribution system should be optimized and users'right to know information should be respected;at the social level,leading enterprises should be urged to strengthen their sense of social responsibility,and joint enterprises should adopt active intervention measures to help users relieve anxiety and burnout;at the discipline level,the discipline of information resources management should always focus on users,guard against user behavior imbalances under sudden changes,and make greater contributions to the healthy and sustainable development of the information environment.
作者
王文韬
钱鹏博
丁雨辰
唐思捷
宋天骁
倪悦
Wang Wentao;Qian Pengbo;Ding Yuchen;Tang Sijie;Song Tianxiao;Ni Yue(School of Management,Anhui University,Hefei 230601;Fudan University Library,Shanghai 200433;Institutes of Science and Development,Chinese Academy of Sciences,Beijing 100190)
出处
《图书情报工作》
CSSCI
北大核心
2023年第11期88-100,共13页
Library and Information Service
基金
安徽省杰出青年科研项目“信息经验视域下信息成瘾的敏化机理与干预策略研究”(项目编号:2022AH020004)研究成果之一。
关键词
个性化内容推荐关闭
持续使用意愿
SOR理论
移动经验取样法
personalized content recommendation closing
continuous use intention
SOR theory
mobile
experience samplingmethod
