摘要
目的 基于定性与定量研究范式,探究中小学研学差异化服务策略及设计方法。方法 针对我国研学产品同质化问题,采用扎根理论研究方法,通过用户深度访谈和三级译码步骤,在主题、课程、过程、方式4个要素的基础上,建立“服务策略差异化”与“服务设计差异化”2类差异范畴,从而构建“研学服务系统化差异”设计模型。基于问卷调查与统计学方法验证模型中四要素的认同度和准确性,并运用该模型设计出“蓝的实验室”非遗蓝染研学服务,通过二次问卷调查,将该概念方案与其他方案进行对比,进一步验证研学服务系统化差异的可能性。结论 在定性研究和扎根理论指导下构建的“研学服务系统化差异”设计模型,能够有效帮助服务设计师设计出有较大差异化特征的研学服务方案。对设计模型和概念设计方案中四要素的两次定量研究和数据统计分析,进一步证明了模型的可靠性和有效性,能为我国研学旅游事业的创新发展提供一定的参考与帮助。
The work aims to explore the differentiated service strategies and design methods of study tours in primary and secondary schools based on the qualitative and quantitative research paradigms.Aiming at the homogenization prob-lem of study tour products in China,the research method of grounded theory was adopted to establish two categories of"Service Strategy Differentiation"and"Service Design Differentiation"on the basis of the four elements of theme,cur-riculum,process and mode through in-depth user interviews and three-level decoding steps,and the design model of"Systematic Difference in Study Tour Service"was finally constructed.Questionnaire surveys and statistical methods were used to verify the identification and accuracy of the four elements in the model.Then,the study tour service about the ICH project of Blue Dyeing named"BLUE LAB"was designed by this model.Through the secondary questionnaire survey,the conceptual plan was compared with other plans to further verify the possibility of systematic difference in study tour service.The design model of"Systematic Difference in Study Tour Service"built under the guidance of quali-tative research and grounded theory can effectively help designers to design a service with greater differentiation charac-teristics.The two quantitative researches and data statistical analysis of the four elements in the design model and con-ceptual design scheme further demonstrate the reliability and effectiveness of the model,which can provide certain refer-ence and assistance for the innovative development of study tours in China.
作者
丁熊
任宇杰
DING Xiong;REN Yu-jie(Guangzhou Academy of Fine Arts,Guangzhou 510006,China)
出处
《包装工程》
CAS
北大核心
2023年第16期154-167,共14页
Packaging Engineering
关键词
中小学研学
差异化
扎根理论
服务策略
服务设计
study tours in primary and secondary schools
differentiation
grounded theory
service strategy
service design
