摘要
目的 探索出提升文创产品包装设计水平的有效路径,丰富文创产品包装设计的理论与实践研究。方法 对文创产品的界定以及文创产品包装设计的重要性进行简要分析,并从加强用户体验和借鉴传统文化中的哲学思想2个方面分别展开论述,从而提升文创产品包装设计的体验感和文化品位。结论 包装设计对产品营销推广的重要性不言而喻,良好的包装设计能够直接影响到产品销量,同时其也是企业建立品牌形象、达到商业目的的有效手段。因此,必须要不断提升文创产品包装设计的理念,加强用户体验,提升产品文化品位。
The work aims to explore an effective way to improve the packaging design level of cultural and creative products,and enrich the theoretical and practical research on packaging design of cultural and creative products.The definition of cultural and creative products and the importance of packaging design for cultural and creative products were briefly analyzed and discussed respectively from two aspects of enhancing user experience and drawing lessons from philosophical thoughts in traditional culture,thus to promote the experience feeling and cultural grade of packaging de-sign of cultural and creative products.It can be concluded that the importance of packaging design to marketing promo-tion of products is self-evident.Good packaging design can directly affect the sales volume of products.It is also an ef-fective means for enterprises to establish brand images and achieve business goals.Therefore,it is required to constantly improve the packaging design concept of cultural products,strengthen user experience,and improve cultural taste of products.
作者
李雯雯
LI Wen-wen(Suihua College,Heilongjiang Suihua 152061,China)
出处
《包装工程》
CAS
北大核心
2023年第16期387-390,共4页
Packaging Engineering
基金
黑龙江省省属本科高校基本科研业务费项目(YWF10236220223)
黑龙江省省属本科高校基本科研业务费项目(YWF10236220226)
黑龙江省教育科学“十四五”规划重点课题研究成果(GJB1422361)
黑龙江省艺术科学规划项目(2021B036)
黑龙江省艺术科学规划课题(2022B106)
黑龙江省教育科学“十四五”规划课题(GJB1421413)
黑龙江省省属本科高校基本科研业务课题(YWF10236230125)
黑龙江省教育科学规划2023年度重点课题研究成果(ZJB1423001)。
关键词
文创产品
包装设计
用户体验
哲学思想
cultural products
packaging design
user experience
philosophy
