摘要
“山东手造”推进工程是山东省重点实施的一项品牌工程,对于优秀传统文化的创造性转化、创新性发展具有重要的现实意义。文旅融合是目前各界关注研究的热点,已在业态、产品、市场、服务、交流等层面取得了融合发展的可喜成效。但是在文旅融合角度下研究手造产品以及建立两者关联的不多,大多是以单一的视角对手造进行分析。以手造为研究对象,通过引入手造概念、文旅融合概念,以潍坊手造的发展实践为具体研究对象,以“精、美、强、久”为核心理念发展潍坊手造,通过打造手造空间、做美当代手造、做强手造产业、做久手造主体,形成了在文旅融合视域下潍坊手造创新发展的模式。
"Shandong Handmade"promotion project is a key brand project implemented by Shandong Province,which has important practical significance for the creative transformation and innovative development of excellent traditional culture.The integration of culture and tourism is currently a hot spot for research from all walks of life,and gratifying results have been achieved in the integration and development of business formats,products,markets,services,exchanges and other levels.However,from the perspective of culture and tourism integration,there are not many research on handmade products and the establishment of the relationship between the two,and most of them analyze handmade products from a single perspective.This paper takes handmade as the research object,introduces the concept of handmade and cultural and tourism integration,takes the development practice of Weifang handmade as the specific research object,and develops Weifang handmade with the core concept of"refinement,beauty,strength and longevity",and forms a model of Weifang handmade innovation and development from the perspective of cultural and tourism integration by creating handmade space,making contemporary handmade space,making contemporary handmade beauty,strengthening handmade industry,and doing long-term handmade main body.
作者
肖延安
邱纯伟
XIAO Yan-an;QIU Chun-wei(Qilu Culture(Weifang)Ecological Reserve Service Center,Weifang Shandong 261041)
出处
《潍坊工程职业学院学报》
2023年第4期57-61,共5页
Journal of Weifang Engineering Vocational College
关键词
文旅融合
潍坊手造
创新
建构研究
culture and tourism integration
handmade in Weifang
innovation
constructing research
