摘要
虚拟数字空间是相对现实营造的影像世界,经过视觉性与修辞性文本,行使着劝服的象征行动。运用图像修辞的语言学讯息、非编码图示性讯息、编码图示性讯息三种视觉修辞的理论依据。分析临川傩文化数字图像在解码与编码的视觉传播中夸张、在场、象征三种视觉修辞,以期探析临川傩文化视知觉的图像叙事,促进临川傩文化的视觉传播。
The virtual digital space is a mirror world created on reality,exercising persuasive symbolic actions through visual and rhetorical texts.Using Roland Barthes image rhetoric of linguistic message,non-coded illustrative message,coded illustrative message three visual rhetoric of the theoretical basis.The paper analyzes Linchuan Nuo cultural digital images in the decoding and coding of the visual communication of hyperbole,presence,symbolization of the three kinds of visual rhetoric,with a view to analyze the Linchuan Nuo culture of visual perception of the image narrative,to promote further deepening of Linchuan Nuo culture of the visual communication.
出处
《丝网印刷》
2023年第16期89-91,共3页
Screen Printing
基金
赣东学院2022年度院长基金项目“数字造境:元宇宙赋能临川傩文化的视觉传播研究”的研究成果(编号Y2JJ202216)。
关键词
视觉修辞
图像叙事
傩文化
视觉传播
visual rhetoric
image narrative
Nuo culture
visual communication
