摘要
移动互联网等数字技术赋能传统零售业,推动了线上—线下零售空间的互动融合,采用预售制的社区团购新零售模式迅猛发展,并进一步改变了居民的购物方式。既有对社区团购的研究多聚焦于概念内涵、运营模式、配送模式及配送中心选址等,在自提点空间分布格局方面的探讨仍有待进一步深化。使用第七次全国人口普查、道路密度、位置兴趣点(POI)等数据,采用标准差椭圆、核密度分析、多尺度地理加权回归等方法,厘清了广州市社区团购自提点的空间分布格局,并辨析了影响因素。结果表明:①广州市社区团购自提点的空间分布呈现“中心—外围”模式,分布密度从城市中心区、近郊区到远郊区递降,突出表现为中心地区连绵集聚,外围远郊区组团状分布的格局,揭示出社区团购自提点的空间分布格局与人口密度具有较高的匹配度。②便利店密度、人口密度、超市密度、综合市场密度和青中年居民占比对社区团购自提点的空间分布有显著正向影响,而快递网点密度呈显著负向影响。社区团购自提点的空间分布偏好在便利店等分布密集的地区,表明社区团购自提点对传统零售空间的分布具有路径依赖。
Digital technologies such as mobile Internet have empowered the traditional retail industry and promoted the interactive integration of online and offline retail space.The new retail model of community group buying with presale system has developed rapidly,and gradually changed the shopping way of residents.The research on community group buying is mainly focused on the concept connotation,operation mode,distribution mode and distribution center location.The discussion of spatial distribution pattern of the pickup points still needs to be further deepened.Based on the data of the seventh national population census,road density and POI(Point of Interest),this paper analyzes the spatial distribution pattern of pickup points of community group buying in Guangzhou by the means of standard deviation ellipse,kernel density analysis and multiscale geographically weighted regression,and explores its influencing factors.The results show that:1)The pickup points of community group buying in Guangzhou exhibit the"center-periphery"distribution pattern,its distribution density shows decreasing trend from the city center,suburbs to outer suburbs.It shows the continuous agglomeration in the central area and cluster distribution in the outer suburbs,which reveals that the spatial distribution pattern of the self-picking points of community group buying has a high matching degree with the population density.2)Convenience store density,population density,supermarket density,comprehensive market density and the proportion of young and middle-aged residents have a significant positive impact on the spatial distribution of pickup points of community group buying,while express network density has a significant negative impact.The spatial distribution preference of pickup points of community group buying is in areas with dense traditional retail distribution,such as convenience stores,supermarkets,comprehensive markets,indicating that the pickup points community group buying are path-dependent on the distribution of traditional retail space.
作者
魏宗财
陈旭华
刘雨飞
黄绍琪
WEI Zongcai;CHEN Xuhua;LIU Yufei;HUANG Shaoqi(School of Architecture/State Key Laboratory of Subtropical Building and Urban Science,South China University of Technology,Guangzhou 510641,Guangdong,China)
出处
《经济地理》
CSSCI
CSCD
北大核心
2023年第7期109-118,共10页
Economic Geography
基金
国家自然科学基金面上项目(42271206)
广东省基础与应用基础研究基金项目(2021A1515011073)
广东省哲学社会科学规划项目(GD22XGL08)。
关键词
社区团购
自提点
便利店
配送模式
多尺度地理加权回归
新零售空间
路径依赖
community group buying
pickup point
convenience store
distribution mode
multiscale geographically weighted regression
new retail space
path-dependent
