摘要
为探究不同款式的改良“新唐装”对消费者感性印象的影响,从领子、门襟、袖子3个方面选取8项设计要素组成18款不同的改良“新唐装”刺激图作为研究对象。通过问卷调查得到消费者对不同款式改良“新唐装”的感性评价数据,运用均值分析、因子分析量化感性评价,提取三大感性因子,再结合STIRPAT模型和岭回归方法建立感性因子与整体感性评价的回归模型。结果表明:影响改良“新唐装”款式设计的感性因子分别为风格因子、视觉因子和场合因子;其中,场合因子对改良“新唐装”的感性评价弹性最高,是影响消费者感性印象的主要因素,风格因子和视觉因子次之。
In order to investigate the influence of different styles of modified“new Tang costume”on consumers′perception,18 different models of modified“new Tang costume”were selected from 3 aspects:collar,lapel and sleeves.The data of consumers′perceptual evaluation of different styles of modified“new Tang costume”were obtained through questionnaire survey,and the three major perceptual factors were extracted by using mean analysis and factor analysis to quantify the perceptual evaluation,and then the regression model of perceptual factors and overall perceptual evaluation was established by combining STIRPAT model and ridge regression method.The results show that the perceptual factors influencing the style design of the modified“new Tang costume”are mode factor,visual factor and occasion factor;among them,the occasion factor has the highest elasticity on the perceptual evaluation of the modified“new Tang costume”and is the main factor influencing the perceptual impression of consumers,followed by the mode factor and the visual factor.
作者
周捷
吴瑕玉
李嘉雯
ZHOU Jie;WU Xiayu;LI Jiawen(School of Apparel and Art Design,Xi’an Polytechnic University,Xi’an 710048,China)
出处
《西安工程大学学报》
CAS
2023年第4期1-7,共7页
Journal of Xi’an Polytechnic University
基金
陕西省重点研发计划项目(2023-YBSF-203)。
关键词
新唐装
感性工学
因子分析
STIRPAT模型
岭回归
new Tang costume
perceptual engineering
factor analysis
STIRPAT model
ridge regression
