摘要
敦煌文化旅游创意产品的市场表现与消费者偏好密不可分。通过对网络文创商店和敦煌实体文创商店调研,结合Python数据分析和情感分析,发现消费者情感因素能表现出用户对文创产品的偏好与期望,敦煌文创产品在传递文化价值、唤起游客对目的地文化的记忆方面作用明显;但敦煌文创产品同质化、质量参差不齐、创新不足、开发过度等问题依然存在。因此,加强对敦煌文化艺术元素的研究与创新,关注消费者情感,提高设计师智慧与才情,有助于提高产品设计质量和扩大产品交易,也有利于促进敦煌文化传承与发展。
The market performance of Dunhuang cultural tourism creative products is inseparable from consumer preferences.Utilizing Python data and sentiment analysis,this study investigates both online and physical stores selling Dunhuang cultural and creative products.The findings indicate that consumer sentiment plays a significant role in shaping preferences and expectations for cultural and creative prod⁃ucts and that Dunhuang's products are effective in conveying cultural values and evoking memories of the culture.However,problems such as homogenization,uneven quality,insufficient innovation,and over-marketing of Dunhuang's cultural and creative products persist.Therefore,enhancing research and innovation in Dunhuang's cultural and artistic elements,focusing on consumer emotions,and improving the skills of designers will contribute to raising the quality of product designs and expanding product transactions.This,in turn,will facilitate the promotion of the inheritance and development of Dunhuang culture.
作者
朱秋霞
杨娇娇
ZHU Qiu-xia;YANG Jiao-jiao(School of Arts,Lanzhou University of Finance and Economics,Lanzhou 730020,China)
出处
《兰州财经大学学报》
2023年第5期101-110,共10页
Journal of Lanzhou University of Finance and Economics
基金
甘肃省科技计划项目基础研究计划软科学专项“基于文化可持续发展的敦煌文化旅游创意产品设计研究”(21CX6ZA094)。
关键词
文化旅游创意产品
消费者偏好
情感分析
产品设计
cultural tourism creative products
consumer preferences
sentiment analysis
product de⁃sign
