摘要
记忆是动机产生的内在源泉,但鲜有文献揭示红色记忆对红色旅游动机的影响与作用机制。为此,文章运用质性研究与量化研究结合的方法,采取两个连续的研究设计,探索了红色记忆与红色旅游动机的潜在关联。具体而言,研究一探讨并验证了红色记忆的结构维度与理论模型,研究二明晰了红色记忆对红色旅游动机的差异化影响。具体研究发现为:(1)红色记忆具身建构高阶模型由符号记忆、情感记忆、实践记忆3个主范畴,以及自我关联符号记忆、社会象征符号记忆、归属认同情感记忆、怀旧反思情感记忆、习惯记忆和模仿记忆6个副范畴组成;(2)红色记忆量表具有良好的信度和效度,并验证了质性研究所提出的红色记忆理论模型;(3)红色记忆显著影响红色旅游动机的产生,其子维度对不同红色旅游动机存在差异化影响。该研究明晰了红色记忆的动机功能与作用机制,为红色记忆实践和红色旅游营销提供了科学管理参照。
Memory is the internal source of motivation.However,few literature reveals the influence and mechanism of red memory on red tourism motivation.Therefore,combining qualitative and quantitative research methods,adopting two continuous research designs,this study explores the potential relationship between red memory and red tourism motivation.Specifically,Study 1 explores and verifies the structural dimension and theoretical model of red memory.Study 2 clarifies the differential impact of red memory on red tourism motivation.The specific findings are as follows:First,the high-order model of embodied construction of red memory has three main categories,symbolic memory,emotional memory and practical memory,and six subcategories,self-related symbolic memory,social representational symbolic memory,emotional memory of belonging and identification,emotional memory of nostalgic and reflection,habitual memory and imitative memory.Second,the red memory scale is proved to have good reliability and validity,and it also verifies the theoretical model of red memory proposed by qualitative research.Third,red memory significantly affects the generation of red tourism motivation,and its sub-dimensions have different effects on varying red tourism motivations.This study has certain theoretical innovations and practical significance.The theoretical innovations of this study are as follows.(1)It constructs a theoretical model of embodied construction of red memory,which responds to and complements the theory of collective memory.(2)It develops and validates a red memory scale with 3 second-order dimensions,6 first-order dimensions and 23 questions.(3)It enriches quantitative research on the relationship between tourism and memory,and also proves the differential influence of red memory on red tourism motivation.The practical significance of this study is as follows.(1)At the social level,it may help improve the red memory discourse system and expression mechanism,as well as stimulate the motivation of red memory transmission.(2)At the tourism marketing level,it may help reinforce red elements identification,patriotic emotion stimulation,and practical experience recurrence,furthermore,formulate targeted red tourism marketing strategies.(3)At the tourism product level,it may help innovate the red tourism products,as well as create a product spectrum with deep memory.
作者
康晓媛
白凯
KANG Xiaoyuan;BAI Kai(School of Geography and Tourism,Shaanxi Normal University,Xi’an 710119,China;School of Tourism and environment,Ankang University,Ankang 725000,China;Shaanxi Collaborative Development and Innovation Center of Cultural Resources,Xi’an 710119,China;Shaanxi Tourism Information Engineering Laboratory,Xi’an 710119,China)
出处
《旅游学刊》
CSSCI
北大核心
2023年第10期78-91,共14页
Tourism Tribune
基金
国家社会科学基金重大项目“革命老区‘红色文化+旅游’融合发展研究(21&ZD179)”资助。
