摘要
目前国家大力提倡乡村振兴战略,乡村文化振兴被放在重要地位。讲好媒体融合时代乡土故事,深挖城乡情感共同体的内涵和价值变得非常必要和迫切。文章从发展传播学理论入手,以大众媒介传播功能与效果为研究视角,探讨主流媒体传播力的提升路径。研究认为,深耕乡土中国就是要把“脚力、眼力、脑力、笔力”贯彻到乡村地区,当“四力”与媒体融合相向而行,便赋予了中国乡土新闻实践强大的创新驱动力和时代影响力。
China has devoted great efforts to the rural revitalization in the new era and has given priority to the rural revitalization of culture.It is necessary and urgent to tell stories of rural areas in the era of media convergence well and to deeply explore the connotation and value of urban-rural emotional community.With the theory of development and communication,this article explores improvement path of mainstream media’s communication capacity from the perspective of functions and effects of the mass media communication.The article believes that deepening the roots in rural China means scaling up the capacity for“footwork,eyesight,brainpower and writing”in rural areas.The integration of“four capacities”and media convergence gives driving force of innovation and influence of the era to China’s rural news practice.
作者
张传香
金盼
Zhang Chuanxiang;Jin Pan(School of Journalism and Communication,Tianjin Normal University,Tianjin 300387,China)
出处
《天津大学学报（社会科学版）》
2023年第6期523-527,共5页
Journal of Tianjin University：Social Sciences
基金
国家社科基金一般项目(168XW089)
天津市哲学社会科学规划重点项目(TJKSZDWT 1801-06)。
关键词
媒体融合
乡村文化振兴
深耕乡土中国
情感共同体
media convergence
rural cultural revitalization
cultivating rural China
emotional community
