摘要
从生态系统视角解析乡村振兴战略背景下的涉农直播电商发展现象是一项有益的学术探索。以自然生态系统理论、系统科学理论、赋权理论为基础,提出涉农直播电商生态系统的概念并归纳其主要特征,从结构要素、健康评价、演化创新等视角阐释涉农直播电商生态系统的理论要义及一般规律。研究认为,涉农直播电商生态系统是一个由四类种群相互作用的协同共生的复杂性动态系统,从主体、关系和环境的维度构建系统运行的健康评价模型,梳理系统演化的阶段性特征及可能的路径选择,在总结的基础上提出政策启示。
It is of academic significance to analyze the development of agriculture-related livestream e-commerce in the context of rural revitalization strategy from the perspective of ecosystem.Based on Ecological Systems Theory,Systems Science Theory and Empowerment Theory,this paper puts forward the concept of agriculture-related livestream e-commerce ecosystem,summarizes its main features,and interprets its theoretical essentials and general laws from the perspectives of structural elements,health evaluation,as well as evolution and innovation.The study finds that the agriculture-related livestream e-commerce ecosystem is a complex dynamic system composed of four types of synergistic populations coexisting and interacting with each other.The paper constructed a healthy assessment model of system operation from the dimensions of subjects,relationship,and environment,sorted out the characteristics of the system's evolutionary stages and possible paths,and proposes some suggestions for policy-making on such a basis.
作者
王晴
阚中华
WANG Qing;KAN Zhong-hua(Huaiyin Institute of Technology,Huai'an,Jiangsu,223003,China)
出处
《武汉商学院学报》
2023年第5期67-73,共7页
Journal of Wuhan Business University
基金
2022年教育部产学合作协同育人项目《“双创”背景下电子商务专业产教融合实践教学改革与实践》(项目编号:221000514112632)。
关键词
直播电商
乡村振兴
农村经济
商业生态系统
数字经济
livestream e-commerce
rural revitalization
rural economy
business ecosystem
digital economy
