摘要
当前,各国间的经济联系逐渐加强,同时信息技术和互联网行业的迅速发展为数字技术的日益成熟提供了动力,数字经济快速崛起正成为全球经济增长的主要推动力。数字经济已成为我国经济增长的重要引擎,数字经济的兴起不仅改变了传统贸易模式,还赋予国际贸易数字化特征。在新技术的支持下,跨境电商作为促进中国数字经济发展的关键平台,正面临全球电商环境中的多重挑战。本文通过SWOT-PEST分析发现,数字经济背景下我国跨境电商面临法律法规有待完善、物流滞后及跨境支付风险等诸多挑战,并提出了应对之策,以期顺应数字经济的发展。
Currently,the economic ties between countries are gradually strengthened.At the same time,the rapid development of information technology and Internet industry has provided impetus for the increasing maturity of digital technology.The rapid rise of digital economy is becoming the main driving force of global economic growth.Digital economy has become an important engine of China’s economic growth.The rise of digital economy not only changesthe traditional trade model,but also endows international trade with digital characteristics.With the support of new technologies,cross-border e-commerce,as a key platform to promote the development of China’s digital economy,is facing multiple challenges in the global e-commerce environment.Through SWOT-PEST analysis,this article finds that under the background of digital economy,China’s cross-border e-commerce faces many challenges,such as laws and regulations to be improved,logistics lag and cross-border payment risk,and puts forward countermeasures in order to adapt to the development of digital economy.
作者
林元康
LIN Yuankang(Asia Australia Business College,Liaoning University,Shenyang,Liaoning 110034)
出处
《中国商论》
2024年第3期58-61,共4页
China Journal of Commerce
关键词
跨境电商
数字经济
SWOT-PEST
国际贸易
跨境物流
数字技术
cross-border e-commerce
digital economy
SWOT-PEST
international trade
cross-border logistics
digital technology
