摘要
宁波图书馆通过推出动漫形象“甬图君”、地方文献动漫化、动漫影音化、IP衍生品开发等多方式开展动漫阅读推广活动,形成一定实践经验,但在运营模式、人才建设、形象立体化、产品开发、受众面、合作范围等方面还存在不足。宁波图书馆应优化系统化运营模式、培养优质动漫阅读推广人、动漫IP形象立体化、开展ACGN动漫集市、扩大受众年龄段范围、加强行业合作和拓展多元化形式等策略,以提升动漫阅读推广工作。
Ningbo Library has carried out animation reading promotion activities by launching animation image“Yongtujun”,local literature animation,animation audio-visual,IP derivative development and other ways,and formed certain practical experience.However,there are still deficiencies in the operation mode,talent construction,three-dimensional image,product development,audience,and scope of cooperation.Based on this,Ningbo Library should optimize the systematic operation mode,cultivate high-quality animation reading promoters,three-dimensional animation IP image,carry out ACGN animation market,expand the audience age range,strengthen industry cooperation,expand diversified forms and other strategies to improve the promotion of animation reading.
作者
万佳嫣
WAN Jiayan(Ningbo Library,Ningbo 315000,China)
出处
《宁波教育学院学报》
2024年第2期138-140,共3页
Journal of Ningbo Institute of Education
关键词
动漫阅读推广
动漫形象立体化
文献动漫化传播
动漫IP产业链
animation reading promotion practice
three-dimensional animation image
animation communication of documents
animation IP industry chain
