摘要
短视频在电视新闻报道中的创新应用已成为媒体领域的亮点。该形式以高度可视化的方式呈现新闻事件,通过紧凑的叙事结构和生动的画面传达信息,使观众更直观地接触新闻。短视频的快速传播和易于分享的特性,有效提升了新闻传播的效率和影响力,使电视新闻更具吸引力和可信度,为传媒行业拓展了新的发展方向。基于此,介绍短视频与电视新闻报道的融合,探讨创新传播方式,研究提升用户体验的实证,探索报道形式拓展的实践。
The innovative application of short video in television news reporting has become a highlight in the media field.The format presents news events in a highly visual way,conveying information through a compact narrative structure and vivid pictures,making the audience more intuitive to the news.The fast transmission speed and easy to share characteristics of short video effectively enhance the efficiency and influence of news communication,make television news more attractive and credible,and expand a new development direction for the media industry.Based on this,this paper introduces the integration of short video and television news reports,discusses innovative communication methods,studies the demonstration of improving user experience,and explores the practice of expanding reporting forms.
作者
魏鲁南
WEI Lunan(Linyi Radio and Television Station,Linyi 276000,China)
出处
《电视技术》
2024年第2期98-100,共3页
Video Engineering
关键词
短视频
电视新闻报道
用户体验
short videos
television news reporting
user experience
