摘要
汽车展厅是展示汽车的终端,也是面向用户的实体平台。随着新能源车的普及和年轻化消费者体验需求的不断升级,合理的新能源汽车展厅空间设计不仅可以成为品牌与消费者通过全旅程服务开展持续沟通、塑造多元关系和丰富体验的关键抓手,而且能够有效提升新能源车销量和用户忠诚度。同时,考虑到大多数新能源汽车公司选择小型城市展厅,因此本文将基于服务体验的视角重新审视该类展厅的空间设计,以整体系统性的思维对小型城市展厅空间序列的规划、空间交互体验和情感化设计等方面进行全面探究,尝试提炼出相应设计策略,从而对新能源汽车展厅空间的设计进行革新。
The automobile showroom is the terminal for displaying automobiles.As a user-oriented platform,with the popularity of new energy vehicles and the continuous upgrading of the experience needs of younger consumers,the reasonable space design of new energy vehicle showroom can not only play a key role in sustainable communication,building good relationship and offer great experience through service,but also effectively improve the sales of new energy vehicles and consumers'loyalty.Meanwhile,considering most of new energy vehicle companies choose small-scale urban automobile showroom,the current study re-examines the spatial design field of new energy automobile showroom from the perspective of service experience.With the overall and systematic thinking,the current study comprehensively explores the spatial sequence planning,spatial interactive experience and emotional design of the small-scale urban automobile showroom,and tries to refine the corresponding design strategy,so as to innovate the space design of the new energy automobile showroom.
出处
《建筑与文化》
2024年第5期278-280,共3页
Architecture & Culture
关键词
服务体验
小型城市展厅
空间设计
设计策略
service experience
small-scale urban automotive showroom
space design
design strategy
