摘要
黄河流域乡村旅游的高质量发展成为乡村振兴战略、黄河流域生态保护和高质量发展战略实施的有力抓手。以黄河流域386个乡村旅游重点村为样本点,运用地理空间分析方法,研究黄河流域乡村旅游及其网络关注度的空间格局及差异。研究发现:(1)黄河流域乡村旅游重点村及其网络关注度在空间分布上均呈集聚态势。乡村旅游重点村形成甘青交界区、宁夏北部、河南北部、山东中部和四川中部五大集聚区,网络关注度集中在山东中部、四川中部、宁夏北部、陕西中部区域,内蒙古、甘肃西部、青海西部的关注度偏低,没有形成明显的集聚。(2)乡村旅游重点村及其网络关注度的集聚分布存在空间差异。山东中部、四川中部、宁夏北部区域乡村旅游重点村和网络关注度都呈现高度集聚;甘青交界乡村旅游重点村集聚,但网络关注度较低且分散;陕西中部区域乡村旅游重点村数量较少,但网络关注度呈现高度聚集;内蒙古、青海西部、陕西北部区域的重点村空间集聚度低、网络关注度低。(3)乡村旅游重点村及其网络关注度在空间关联上具有明显的差异性,黄河流域乡村旅游重点村的冷热点区分布与网络关注度的冷热点分布呈现倒置。根据研究的结论,在空间分析的基础上,提出乡村旅游空间格局优化和营销管理的建议。
The high-quality development of rural tourism in the Yellow River Basin has become a powerful starting point for the implementation of the rural revitalization strategy and the ecological protection and high-quality development strategy of the Yellow River Basin.In this study,386 key villages of rural tourism in the Yellow River Basin were used as sample points,and geospatial analysis methods were used to study the spatial pattern and differences of rural tourism and its network attention in the Yellow River Basin.It is found that:(1)The key villages of rural tourism in the Yellow River Basin and their network attention are concentrated in spatial distribution.The key villages of rural tourism have formed five major agglomeration areas in the Ganqing junction area,northern Ningxia,northern Henan,central Shandong and central Sichuan,and the network attention is concentrated in central Shandong,central Sichuan,northern Ningxia and central Shaanxi,while the attention of Inner Mongolia,western Gansu and western Qinghai is low,and no obvious agglomeration has been formed.(2)There were spatial differences in the agglomeration distribution of rural tourism key villages and network attention,the key villages of rural tourism in central Shandong,central Sichuan and northern Ningxia showed high concentration,the key villages of rural tourism in Ganqing junction were clustered but the network attention was low and scattered,the number of rural tourism key villages in central Shaanxi was small but the network attention was highly concentrated,and the spatial agglomeration and network attention of key villages in Inner Mongolia,western Qinghai and northern Shaanxi were low.(3)There were obvious differences in spatial correlation between key villages of rural tourism and their network attention,and the distribution of cold and hot spots in key villages of rural tourism in the Yellow River Basin and the distribution of cold and hot spots of network attention were inverted.According to the conclusions of the study,the suggestions for the optimization of the spatial pattern and marketing management of rural tourism are put forward.
作者
温秀
黄枭
崔林
WEN Xiu;HUANG Xiao;CUI Lin(School of Economics and Management,Northwest University,Xi'an 710127,China;School of Historical Culture and Tourism,Xi'an University,Xi'an 710065,China)
出处
《西北大学学报（自然科学版）》
CAS
CSCD
北大核心
2024年第3期472-488,共17页
Journal of Northwest University（Natural Science Edition）
基金
国家自然科学基金(41771574)
国家社会科学基金(20XJY018)。
关键词
乡村旅游
空间格局
黄河流域
rural tourism
spatial pattern
Yellow River Basin
