摘要
为解决现阶段融合媒体生产(简称融媒生产)模式存在的问题,适应新形势下媒体变革和业务创新的需要,本文系统梳理了融媒生产模式的历史和现状,分析了其技术方向和未来发展趋势,探讨了现阶段融媒生产模式的不足。并结合北京广播电视台在业务模式转型、技术支撑体系革新方面的实践探索,提出了融媒生产模式转型的思路和方法。该研究为融媒生产模式的探索提供了新思路、新方法、新实践,在技术体系革新中具有诸多创新设计,具有一定的推广价值和借鉴意义。
In order to solve the problems of the current integrated media production model and adapt to the needs of media transformation and business innovation in the new situation,This article systematically reviewed the history and current situation of the integrated media production model,analyzed its technological direction and future development trends,and explored the shortcomings of the current integrated media production model.Based on the practical exploration of Beijing Radio and Television Station's business model transformation and technical system innovation,the author proposed ideas and methods for the transformation of integrated media production mode.This study provides new ideas,methods,and practices for exploring the production mode of integrated media.It has many innovative designs in technological system innovation and has new promotion value and reference significance in media industry.
作者
柴焱
朱江
CHAI Yan;ZHU Jiang(Beijing Radio and Television Station,Beijing 100022,China)
出处
《中国传媒大学学报（自然科学版）》
2024年第3期66-72,共7页
Journal of Communication University of China：Science and Technology
关键词
融媒生产模式
融合传播
应用连接总线
垂类内容管理
生产模式转型
integrated media production model
integrated communication
application connection bus
specific content management
transformation of production mode
