摘要
近年来,菏泽曹县不断加大电商培训力度,带动更多的群众投身于农村电商发展中,深入挖掘本地特色产业,将特色产品与电商平台有效衔接,与此同时,推动跨境电子商务蓬勃发展,助力乡村振兴。文章以菏泽曹县地区为例,通过实地走访调研和查阅相关资料,把专业知识聚焦企业发展,深入研究曹县跨境电商产业发展现状,总结“曹县经验”,并结合其他地区跨境电子商务综合试验区的发展案例,为推动县区培育外贸竞争新优势提出合理性建议。
In recent years,Heze Caoxian County has continuously increased e-commerce training efforts,driven more people to participate in the development of rural e-commerce,in-depth mining of local characteristic industries,the effective connection of characteristic products with cross-border e-commerce platforms,at the same time,to promote the vigorous development of cross-border e-commerce,and help rural revitalization.Taking Caoxian County of Heze as an example,this paper,through consulting relevant materials and field visits and investigations,focuses professional knowledge on enterprise development,deeply studies the development status of the cross-border e-commerce industry in Caoxian County,summarizes the“experience of Caoxian County”,and combines the development cases of cross-border e-commerce comprehensive pilot zones in other regions to put forward reasonable suggestions for promoting the countys cultivation of new advantages in foreign trade competition.
作者
张树昕
董顺政
Zhang Shuxin;Dong Shunzheng(Business School,Shandong University of Technology,Zibo,Shandong,255000)
出处
《市场周刊》
2024年第16期34-37,共4页
Market Weekly
关键词
跨境电子商务
乡村振兴
曹县
cross border e-commerce
rural revitalization
Caoxian County
