摘要
电商直播商业模式的出现成为扩大内需、助推双循环、产业升级、催生就业和拓展消费的重要力量。然而,电商直播产业在高速成长过程中,也出现了过度发展导致实体经济陷入经营困境、网红经济滋生不良社会风气、头部主播引发社会舆情及风险等问题。因此,深入分析电商直播产业存在的问题,从直播电商助力实体经济融合发展、完善电商直播监督机制规范带货行为、强调行业主体自律他律、建立数字化监控平台提升社会诚信意识等方面提出相应对策和建议,对提升经济发展,维护社会稳定和经济秩序,促进电商直播带货产业高质量发展具有重要的意义。
The emergence of e-commerce livestreaming business model has become an important force to expand domestic demand,promote the double cycle,industrial upgrading,generate employment and expand consumption.However,in the process of rapid growth of the e-commerce livestreaming industry,there are also problems such as excessive development leading to the real economy falling into business difficulties,the Internet celebrity economy breeding bad social atmosphere,and the head anchors causing social public opinion and risks.Therefore,the study analyzes the problems in-depth in the e-commerce livestreaming industry,and puts forward the countermeasures and suggestions including using the livestreaming e-commerce to help the integrated development of the real economy,improving the e-commerce live monitoring mechanism to regulate the behavior of carrying goods,emphasizing the self-discipline of industry subjects,and establishing a digital monitoring platform to enhance the awareness of social integrity.It is of great significance to promote the economic development,maintain social stability and economic order,and promote high-quality development of e-commerce livestreaming industry.
作者
高凯
钟肖英
GAO Kai;ZHONG Xiaoying
出处
《商业经济》
2024年第6期53-57,共5页
Business & Economy
基金
广东省哲学社会科学规划2024年度研究项目:广东省城市数字经济发展对生态效率的影响研究(GD24CYJ15)
广东省教育厅人文社会科学研究项目:后疫情时代粤港澳大湾区生鲜电商企业新零售模式创新路径研究(2020WTSCX140)。
关键词
电商直播
实体经济
高质量发展
路径
e-commerce live broadcast
real economy
high quality development
path
