摘要
借助内容分析法和个案研究法,在对所选取的文化类视频进行统计分析的基础上,探究海外文化类短视频TikTok的国际传播特征,及其对国家形象的建构与呈现。研究发现,这些视频通过汉语文字、华服汉裳、传统工艺、中医养生、日常生活等内容的呈现,展现了一个魅力中国、时尚中国、智慧中国和健康中国等丰富多元的国家形象。既是讲好中国故事传播中国声音的典型案例,也为世界了解中国、认识中国提供了一个较好的国际传播视野。
International communication characteristics and national image reflected in the culture video clips on TikTok are studied with content analysis and case study method based on the statistics of targeted clips.The result reveals that the clips showcase a great national image of charm,fashion,wisdom and health through traditional Chinese characters,clothing,craftsmanship,and medicine in daily life.The clips tell good Chinese stories and serve as a window to show China to the world.
作者
郭靖洁
Guo Jingjie(School of Journalism and Communication,Lanzhou University,Lanzhou Gansu 730000,China)
出处
《河北科技师范学院学报（社会科学版）》
2024年第2期123-128,共6页
Journal of Hebei Normal University of Science & Technology(Social Sciences)
