摘要
中医药文化是中华优秀传统文化和中医药知识技术的结合,是中国人民贡献给世界的宝贵财富。文章以“5w”传播模式为框架,从中医药文化的传播者、传播内容、传播媒介和传播受众方面分析中医药文化传播的现状、问题,为提高中医药文化的传播效果提供对策,从而探索新时代下中医药文化发展道路。
Traditional Chinese medicine culture is the combination of excellent traditional Chinese culture and traditional Chinese medicine knowledge and technology,and is a valuable asset that the Chinese people have contributed to the world.This article took the“5W”communication model as the framework,analyzed the current situation and problems of traditional Chinese medicine culture dissemination from the perspectives of disseminators,dissemination content,dissemination media,and dissemination audience,and provided countermeasures to improve the dissemination effect of traditional Chinese medicine culture,thus exploring the development path of traditional Chinese medicine culture in the new era.
作者
刘琦
LIU Qi(Journal Department,Henan University of Chinese Medicine,Henan Province,Zhengzhou 450046,China;College of Traditional Chinese Medicine,Henan University of Chinese Medicine,Henan Province,Zhengzhou 450046,China)
出处
《中国中医药现代远程教育》
2024年第17期196-199,共4页
Chinese Medicine Modern Distance Education of China
基金
河南省中医药文化与管理研究项目【No.TCM2020026,TCM2022019】
河南中医药大学学生工作研究项目【No.XSGZ2022J21】。
关键词
中医药文化
传播
拉斯韦尔5W模式
traditional Chinese medicine culture
dissemination
Lasswell's 5W model
