摘要
跨境电商作为全球经济发展和数字化进程的重要组成部分,其正在加速发展壮大,在产业创新视角下,跨境电商企业需要不断探索创新之路,提高核心竞争力,并适应市场需求的变化。文章在阐述跨境电商企业发展现状的基础上,指出了跨境电商企业发展存在政策执行效果不佳、品牌影响力不足、跨境电商供应链不完善、专业人才供需不平衡等问题,并从加大政策落实力度、加强跨境电商企业品牌建设、加强跨境电商供应链建设、积极培养跨境电商人才等方面提出了产业创新视角下跨境电商企业发展策略。
As a vital component of global economic growth and digitalization,cross-border e-commerce has registered accelerated growth.Under the perspective of industrial innovation,cross-border e-commerce enterprises need to constantly explore the path of innovation,enhance their core competitiveness,so as to adapt to changes in market demand.On the basis of elaborating on the current status,the article points out that there are issues such as poor policy implementation,insufficient brand effect,incomplete supply chain,and imbalanced supply and demand of professional personnel.It also proposes strategies in terms of strengthening policy implementation,enhancing brand building,boosting supply chain construction,and vigorously cultivating personnel in this field.
作者
潘多多
Pan Duoduo(Guangdong University of Science and Technology,Dongguan 523083)
出处
《中阿科技论坛（中英文）》
2024年第8期62-66,共5页
China-Arab States Science and Technology Forum
关键词
跨境电商
突出问题
产业创新
发展策略
Cross-border e-commerce
Highlight issues
Industrial innovation
Development strategy
