摘要
领读人阅读推广模式形态可以基于领读的发生空间、内容载体、开展形式、实施目的以及组合方式5个维度进行划分。领读人阅读推广模式具有信息传递与知识获取、图书解读与图书筛选、阅读陪伴与阅读互动、内容传播与激活共鸣、重塑阅读与扩大受众的功能。同时,领读人阅读推广模式存在受众图书分离与替代想象、平台算法规训与信息收窄、流量红利驱动与消费陷阱、微型文本速食与信息碎片、阅读数字绩效与虚假繁荣5个缺陷。未来,领读人阅读推广模式需平衡领读人领读与自主性阅读的关系、激发阅读兴趣与数字绩效的关系、碎片化信息与图书整体性的关系、平台算法规训与传受两端的关系。
The form of the lead reader reading promotion model can be divided based on five dimensions:the occurrence space,content carrier,development form,implementation purpose,and combination method of lead reading.The lead reader reading promotion model has the functions of information transmission and knowledge acquisition,book interpretation and screening,reading companionship and interaction,content dissemination and activation resonance,reshaping reading and expanding audience.At the same time,the lead reader reading promotion model has five shortcomings:audience book separation and substitution imagination,platform algorithm discipline and information narrowing,trafic dividend driven and consumption traps,micro text fast food and information fragmentation,reading digital performance and false prosperity.In the future,the lead reader reading promotion model needs to balance the relationship between leader reading and autonomous reading,the relationship between stimulating reading interest and digital performance,the relationship between fragmented information and book integrity,and the relationship between platform algorithm discipline and transmission and reception ends.
作者
刘艳
万晶晶
Liu Yan;Wan Jingjing
出处
《图书馆建设》
CSSCI
北大核心
2024年第3期106-116,共11页
Library Development
基金
中国图书馆学会2022年阅读推广课题“基于领读人模式的阅读推广研究”的成果之一,项目编号:YD2022B47。
关键词
领读人
阅读推广
图书阅读缺失
Lead reader
Reading promotion
Book reading deficit
