摘要
短视频作为新兴的信息传播平台,其在乡村振兴方面所发挥的作用,受到越来越多的关注。农民可以通过短视频平台展示农产品,为其提供了一个直接、生动、有趣的方式来推广产品。此外,短视频平台作为一条新的在线销售渠道,农民可以通过短视频平台直接向消费者销售农产品,这种方式有助于缩短产地和市场之间的距离,提高农产品的销售效率。本研究深入分析短视频在助农方面所发挥的作用,从电商渠道、农产品销售、农村旅游三个维度,详细说明“短视频+乡村振兴”助农具体措施,以期为乡村振兴战略的实施提供全新思路。
As an emerging information dissemination platform,short videos have received increasing attention for their role in rural revitalization.Farmers can showcase their agricultural products through short video platforms,providing them with a direct,vivid,and interesting way to promote their products.In addition,as a new online sales channel,short video platforms allow farmers to directly sell agricultural products to consumers.This approach helps to shorten the distance between the origin and the market,and improve the sales efficiency of agricultural products.In this study,the staff conducted an in-depth analysis of the role of short videos in assisting agriculture.From three dimensions:e-commerce channels,agricultural product sales,and rural tourism,they elaborated on the specific measures of"short videos+rural revitalization"to assist agriculture,in order to provide new ideas for the implementation of the rural revitalization strategy.
作者
张鹏
ZHANG Peng(School of Marxism,Huainan Normal University,Huai'an Anhui 232038)
出处
《山东农业工程学院学报》
2024年第7期74-78,共5页
The Journal of Shandong Agriculture and Engineering University
关键词
短视频
乡村振兴
农产品
short videos
rural revitalization
agriculture products
