摘要
出版融合是数字出版在新时代的发展趋势,数字赋能出版业融合发展是把握数字出版人才培养战略契机的重要表现形式,是推动中国出版高质量走出去的重要举措,也是适应时代发展和阅读习惯变化的应有之策。少儿出版是出版产业中的重要板块,少儿出版市场有着巨大的潜在用户基础,在少儿出版领域推动出版融合发展也为出版业高质量发展注入新的动力。为了深入剖析少儿出版融合发展的有效策略与模式,以浙江少年儿童出版社(以下简称浙少社)为例,进行了详细的案例研究,并总结融合发展模式,为少儿出版融合发展提供参考,其融合发展模式主要包括产品形态融合模式、跨界融合模式和营销渠道融合模式。
Publishing integration is the development trend of digital publishing in the new era.Digitally empowering the integrated development of the publishing industry is an important form of seizing opportunities for cultivating digital publishing talents.It is an important measure to promote China's high-quality publishing going out,and also a necessary strategy to adapt to the development of the times and changes in reading habits.Children's publishing is an important sector in the publishing industry,and the children's publishing market has a huge potential user base.The integrated development of children's publishing is a new driving force for the high-quality development of the publishing industry.In order to deeply analyze the effective strategies and models of the integrated development of children's publishing,a detailed case study was conducted by taking Zhejiang Juvenile and Children's Publishing House(as“Zheshaoshe”)as an example,and the integrated development model was summarized to provide a reference for the integrated development of children's publishing.
作者
周佳雯
谢巍
ZHOU Jiawen;XIE Wei(Beijing Institute of Graphic Communication,Beijing 102600,China)
出处
《北京印刷学院学报》
2024年第7期9-13,共5页
Journal of Beijing Institute of Graphic Communication
关键词
少儿出版
融合发展
数字赋能
children's publishing
integrated development
digital empowerment
